Fenty online

2) More Diverse: Throughout Fenty’s conception and launch, Rihanna made a point of emphasizing that “Fenty Beauty is for everyone, all skin tones and races” (as quoted in Times of London). Her foundation line offers 40 different shades, and, as we’ll see further down, has become Fenty’s star product. The decision to place inclusion at the core of Fenty’s product development and advertising helped drive a more diverse customer base, not only to her products, but to the site where her products are sold. Fenty beauty sale Interestingly, the launch happened on the day the New York Fashion Week was happening. The launch of Fenty beauty was just a day after fashion week began. The 2017 New York Fashion Week started on the 7th of September and ended six days later.Nevertheless, Rihanna saw an opportunity to display her product lines on a runway show, and so she did. However, she teamed up with Puma to display her first-ever makeup line alongside Puma products. It was like a Fenty-Puma show. That year’s New York Fashion Week just seemed as if it was an avenue for Rihanna’s beauty brand to be born. One would think that it was Rihanna’s fashion week instead. Since then, the brand has risen to great heights globally.

For the launch of its first fragrance, Fenty Eau De Parfum, Fenty Beauty aimed to establish a direct relationship with fans by launching it direct-to-consumer through an exclusive online drop. For an audience that had never smelled the perfume before, however, this presented a challenge. What Are The Key Ingredients in Fenty Skin Products? Clear Search